El periodismo empírico en facebook como factor de desinformación en estudiantes de expresión visual de la universidad de pamplona.

Abstract

Empirical journalism, based on experience and direct observation, has established itself as a communication tool on social media, raising questions about its influence on students' perceptions. The spread of fake news and conspiracy theories can distort these individuals’ worldview, compromising their ability to discern between truthful information and misinformation. In a context such as the city of Pamplona, where social media plays a crucial role, it is essential for users to engage critically and ethically online. This research provides a foundation to promote the conscious use of social media, mitigating the challenges associated with the influence of empirical journalism on the behavior of Visual Expression students from the Social Communication Program at the University of Pamplona. It highlights the importance of distinguishing between fake and truthful news. This study applied various techniques to obtain a comprehensive and detailed understanding of the influence of social media with empirical journalism, using a mixed-methods research approach that combined quantitative and qualitative elements. Additionally, the methodological design integrated experimental and field-based approaches, enabling a rigorous and complete exploration of the impact, behavior, and performance of university students. Furthermore, surveys were conducted with eighteen students, providing a broad quantitative sample of their perceptions and behaviors regarding social media. Interviews with four students offered a qualitative exploration of their experiences and opinions. Finally, three detailed case studies were carried out, providing an exhaustive and contextualized analysis of specific situations, enriching the understanding of the impact of social media on their behavior and decision-making processes.