Estrategias y contenidos de marketing para el posicionamiento en redes sociales de Mattelsa caso colombiano.

Abstract

New technologies and the expansion of the internet have allowed companies to create a digital marketing aimed at different communities or a specific audience, energizing and renewing the way of offering their products, through strategies that position them in social networks. Based on the above concept, the present document took as a study, the marketing content used by the company Mattelsa, Colombian case, made in a usual and adapted to the context imposed by major brands, revolutionizing the textile industry, viralizing your content on different digital platforms and loyal followers young people who identify with the style of this company. It's fun formats of entertainment, culture, sustainability, among others, are part of its brand philosophy, multiplying its numbers daily on the web and breaking the scheme of traditional advertising. But beyond the positive that turns out to be the marketing of this company, there will always be disadvantages; If we speak at the physically, their stores require more staff for better care, the manufacture of their garments is not 100% sustainable and there is fashion for the elderly; in the field digital, possible imitations or plagiarism of designs (as already happened on one occasion), put in suspense the reputation of a brand that has been built by hand. In addition to this, a the eventual collapse of the web, the global collapse of the Internet or the closure of a social network threaten the reached over the years in the cyber world. Still, Mattelsa has managed to fit into a market, which today positions it as a clear example of successful digital marketing, even overcoming difficulties.