Diseño de estrategia competitiva para la empresa las delicias del dulce

Abstract

The intensity of competition in an industrial sector is in some way based on the economic structure which becomes a fundamental factor for competitiveness. Therefore, the situation of competition in the company is analyzed, taking into account five basic competitive forces taken from the analysis of Michael e, porter, these forces are, the rivalry between existing competitors in the industrial sector, the threat of substitute products or services, the threat of new income in the sector, the negotiating power of customers, the negotiating power of suppliers. The five competitive forces together determine the competitive intensity as well as the profitability of the industrial sector, and it is the most powerful force or forces which govern and are crucial from the point of view of strategy formulation. This work was carried out in order to create a competitive strategy from the results obtained by an analysis of the business environment and the competitive forces that most impact on the organization and thus continue to be competitive in the market, while increasing profits.