Creación y fortalecimiento de contenidos digitales como estrategia de interacción en las redes sociales del canal ATN.

Abstract

The following projetc was developed with the main objective of strengthening the digital communication strategies that the regional television channel ATN implements in its social networks, in order to maintain and, failing that, improve interaction, based on journalistic content, as a basis. communication basics. Due to the constant rise of new technologies, traditional media outlets have sought ways to migrate to these platforms to build customer loyalty or maintain continuous interaction with them, which is why the regional channel ATN manages its main social networks such as Instagram, Facebook and Twitter, valuable content that involves journalistic work with the intention of standing out in the regional arena. To carry out these strategies, it was essential to develop a communication plan based on the communication needs of the channel within its mission, this within its ratio of interest allows a multiple consumer, focusing its target on anyone who wants to stay informed. This allows clear strategies based on these parameters to be established. Tha is why this document analyzes different concepts (globalization, technology, communication strategies, social networks and digital journalism) that give value and meaning to the problem question that it poses.