Cultura y memoria colectiva del Río Pamplonita, Cúcuta (Norte de Santander).

Abstract

The preservation of the Pamplonita River as a representation of the city of Cúcuta, its care guaranteeing sustaining the environment through collective memory, compiling the environmental culture of the Cucuteña population. However, the number of people or organizations is decreasing every time. The objective of this study is to determine how, through collective memory, it was possible to strengthen the environmental culture of the Pamplonita River in the city of Cúcuta, Norte de Santander, for this purpose we answer the research question: Is it the lack of memory? collective, what generates a lack of civic and civic culture in front of the Pamplonita river? However, the lack of environmental culture has led to the deterioration of the tributary, resulting in floods, contamination, and sanitary diseases, among others. It is of great importance to take into account the perception of Cucuteños about caring for the environment, through digital tools focused on the three principles of communication: informing, educating and communicating, taking into account the awareness of the age groups that represent great part of the population in the city of Cúcuta. Taking into account the environmental status of the Pamplonita River, it is recommended that age groups represent a significant social change in activities related to the care and preservation of the Pamplonita River Cúcuta, Norte de Santander. Additional research could be done to identify other factors to consider when safeguarding it.