La importancia de las redes sociales como estrategia digital en las campañas políticas.

Abstract

This document registers the importance of social networks in a political campaign and how strategies and strategic communication come to play an important role that allows the remembrance, positioning and strengthening of the image of candidates and rulers. For this, it is based on three fundamental stages: The first refers to the diagnosis of the current situation of social networks as a digital strategy in political campaigns, where the role that social networks are playing in the present is evidenced. The second stage corresponds to a sectoral tour based on the political campaigns of the United States, Colombia and Norte de Santander, with which it is intended to identify the political campaigns and the use of digital strategies in them of the following leaders: Barack Obama, Donald Trump, Joe Baiden, Álvaro Uribe, Juan Manuel Santos, Iván Duque, William Villamizar, Edgar Diaz and Silvano Serrano. And, finally, aspects are suggested that can improve the management of political marketing in Norte de Santander.