Importancia de las redes sociales para los emprendimientos de las organizaciones comunitarias.

Abstract

During the new era of technology, digital marketing is presented as an innovative tool for all those collectivities or individual actions that seek to enhance their capabilities in the environment. That is why community organizations direct their efforts to the development of communication strategies that make visible each of the actions taken from within the organization. Strategies based on the use of digital scenarios of this tool such as Facebook, WhatsApp, Instagram, Twitter, YouTube among others, allow organizations to participate in the comercial field today; a field historically dominated by those companies that can pay advertising guidelines by radio or television at a cost, even today, high. Digital marketing allows those organizations that do not have the monetary capacity necessary to advertise, the alternative to project new proposals with a common goal: the strengthening of the organization. In many cases in Colombia, after a historic peace process (2016) they dare to narrate a better version of their territories, based on the empowerment of their communities. The digital scenarios are an opportunity for organizations to increase their interaction with society through the use of new information and communication technologies. Process in which "Todos somos dueños de la comunicación” (Juanita La Rotta, 2011, p.35), where we have the capacity to consume and produce information at the service of projects.