La influencia de las redes sociales en el posicionamiento empresarial.

Abstract

The forms of communication have evolved over time and people have had to adapt to the changes that have arisen, this is how companies decide to change their way of reaching customers and take the initiative of novel strategies that help them meet the needs of users, that is why currently with the boom of technology and the Internet organizations use new tools such as social networks to achieve optimal positioning. In such a way that the objective of this essay is to know the influence generated by social networks in the business positioning, for this, Facebook, Instagram and Twitter are taken as a basis, three platforms that have had a great boom in recent years in the field digital and corporate By means of authors who carry out research on the main topic, important aspects are developed that emerge throughout the writing and that allow knowing how companies have decided to incorporate social networks into their actions. Taking this into account, it can be evidenced that social networks currently allow companies to make themselves known and achieve positioning through strategies, since people are present in these spaces and that is where they can generate an interaction with the customers, to achieve the loyalty they want with the brand.