La publicidad como eje transformador de la sociedad.

Abstract

For many people, advertising only has commercial interests that seek the economic progress of companies and individuals, leaving social ends aside. However, different academics agree that not only does it have a mercantilist approach, but it has also focused its efforts on building a more inclusive, equitable, participatory society and, at the same time, full of benefits in fields such as economics and politics. Over time, so-called "social advertising" has even come into being, a way of disseminating that aims at people's well being. In this argumentative text, an overview is presented that helps to understand advertising from different perspectives, what it is capable of doing for the betterment of the community and the harmful effects that it can generate if its persuasive potential is misused.