Fortalecer alianzas en las organizaciones, a través de los ecosistemas digitales.

Abstract

Internal communication is important in the organizational and business environment, it is a key aspect to strengthen alliances with other entities, however, it must be taken into account to strengthen the communication skills of the internal public, create spaces where they can express themselves and contribute ideas. Capriotti (1998) states: "Internal communication fulfills a series of functions that allow the organization to improve efficiency in all its internal activity, which will undoubtedly result in greater external competitiveness of the company. A good Internal Communication will produce an improvement of interactivity among the people of the organization, either at a professional level -in relation to labor issues-, or at a personal level -in relation to personal relationships- "(p.4) . The digital ecosystems allow greater visibility to the organization in the networks, which leaves an interaction between the organization and the public, also strengthens the communication skills of the collaborators and generates changes in the company. The mobility of social networks has become a key factor for the evolution of society and companies. New technologies such as smartphones, smartphones, tablets, computers, among others, are fundamental pieces in this evolution.