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    dc.contributor.authorRamos Navarro, Jorlan Estiven.-
    dc.date.accessioned2022-11-16T20:22:29Z-
    dc.date.available2020-09-16-
    dc.date.available2022-11-16T20:22:29Z-
    dc.date.issued2020-
    dc.identifier.citationRamos Navarro, J. E. (2020). Plan estratégico de marketing para generar expectativa de estudio en los programas ofertados en el Instituto Superior de Educación Rural – ISER, Pamplona – Colombia [Trabajo de Grado Pregrado, Universidad de Pamplona]. Repositorio Hulago Universidad de Pamplona. http://repositoriodspace.unipamplona.edu.co/jspui/handle/20.500.12744/4497es_CO
    dc.identifier.urihttp://repositoriodspace.unipamplona.edu.co/jspui/handle/20.500.12744/4497-
    dc.descriptionEl autor no proporciona la información sobre este ítem.es_CO
    dc.description.abstractIn the development of this report, the knowledge acquired in professional training is applied, based on the service provided to the Higher Institute of Rural Education (ISER), determined for the performance of professional practice, this will be the fundamental basis for acquiring knowledge technicians and experience in the labor field, generating personal growth process. Among the different functions they perform at the Institute, is the marketing management process, created in 2018, with the responsibility of research, development and implementation of strategies so that the company can achieve its objectives, whether it be sales or simply brand positioning. The marketing management has established different activities to promote all the programs offered, the execution of agreements with public and private entities such as governments, municipalities and some sectors of the region, to benefit low-income students who choose to pursue technical and technological programs. For this, it is proposed to organize through a marketing plan, strategies that are aimed at the recognition and positioning of the brand, allowing the ease and distribution of time in the development of activities. Likewise, it is intended to gather relevant information and transform it into knowledge, to guide the proposal to be implemented, and thus facilitate decision-making on its sales process, using tools such as the matrices (MEFI, MEFE, DOFA, MPC, PEYEA, PORTER) and interviews aimed at ISER collaborators.es_CO
    dc.format.extent69es_CO
    dc.format.mimetypeapplication/pdfes_CO
    dc.language.isoeses_CO
    dc.publisherUniversidad de Pamplona - Facultad de Ciencias Económicas y Empresariales.es_CO
    dc.subjectEl autor no proporciona la información sobre este ítem.es_CO
    dc.titlePlan estratégico de marketing para generar expectativa de estudio en los programas ofertados en el Instituto Superior de Educación Rural – ISER, Pamplona – Colombia.es_CO
    dc.typehttp://purl.org/coar/resource_type/c_7a1fes_CO
    dc.date.accepted2020-06-16-
    dc.relation.referencesCorrea, L. B. (2014). Plan de Mercadeo Educativo. Obtenido de https://repository.unilibre.edu.co/bitstream/handle/10901/10537/D ISE%C3%91ODEUNPLANDEMERCADEO%20.pdf?sequence=1 &isAllowed=yes_CO
    dc.relation.referencesFajardo, B. A. (30 de Marzo de 2012). Plan de Marketing para incrementar el numero de estudinates. Obtenido de file:///D:/Backup/Downloads/DialnetPlanDeMarketingParaIncrementarElNumeroDeEstudiante- 4495604.pdfes_CO
    dc.relation.referencesInstituto Superior de Educacion Rural . (1957). ISER. Obtenido de http://www.iser.edu.co/es_CO
    dc.relation.referencesMarketing XXI. (20 de Noviembre de 2019). Marketing y Ventas . Obtenido de https://www.cef.es/es/masters-cursos/marketing-yventas?web_origen=Marketing_XXI_Home&utm_source=Marketi ng_XXI&utm_medium=Satelite&utm_campaign=Masters_Cursos _Marketing_Ventases_CO
    dc.rights.accessrightshttp://purl.org/coar/access_right/c_abf2es_CO
    dc.type.coarversionhttp://purl.org/coar/resource_type/c_2df8fbb1es_CO
    Aparece en las colecciones: Administración de Empresas

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