Impacto de los contenidos de los medios institucionales en los estudiantes del Programa de Comunicación Social, sede Pamplona, de la Universidad de Pamplona, Norte de Santander.

Abstract

This research arises from the need to know the impact that is generated with the content broadcast in the institutional media of the Social Communication program in the students of said professional career, taking into account that it is important to carry it out, since one of the pillars The main communicators is the creation, emission and diffusion of messages. For this reason, it is essential to know if the program dedicated to this profession is fulfilling one of its primary functions: communication.

Through previous work carried out at the international, regional and national levels, it was possible to identify the achievements obtained and the methodology used in each one of them, as well as their results, in order to know the appropriate process to collect information and what to do. know what new aspects can be added to the current project and thus, a relevant investigation. In the same way, the project was based on theorists regarding communication and everything that the process of dissemination and impact of messages implies, in order to establish comparisons with the hypotheses raised by the authors and the practices carried out by the Social Communication program. Pamplona.

The mixed approach, field research, case study and descriptive research was the appropriate methodology to work with the selected sample, also, techniques such as: the survey, the interview and the focus group were those that helped the approach with the young people already know their opinions and perceptions on the central issue, in order to obtain and present the results found, in the same way a series of conclusions and recommendations were specified according to the information extracted. In the results of the research, it was determined that this study served as a voice carrier for students who had disagreements with the content or the media broadcast by the program, those who did not present nonconformity, also made proposals in favor of improving the quality of content and visibility of institutional media.

In itself, it is determined that the investigation was successful and that the data collected will serve for the program and the department's management to propose improvements or reinforcements in their communication channels, this in order that the students are satisfied with the information. issued and a better relationship can be given between the two parties.