Las relaciones publicas como estrategias aplicadas a los Stakeholders y su incidencia en la producción y el crecimiento económico de las organizaciones

Abstract

Stakeholders are a group of people that are usually called public, which are divided into internal and external, each one makes a contribution to the organization, on them depends their success or failure. Public relations as strategies applied to stakeholders have an impact on the production and growth of organizations, because each of the tactics used, have a consequence in all areas of the organization, which makes it stronger or Failing that it does not progress. Public relations have been defined, such as the management and management of communication between an organization and its audiences. Therefore, this document shows the influence of public policies on the public and the fundamental role they play in the development of the production and growth of a company. In order to carry out public relations practices in organizations, strategies must first be set up for the internal public, who are the ones who empower the productive part of a company and make it work, then come the external audiences, who are the ones who ensure The success or failure of the organization. It should not be forgotten that from the aforementioned publics, new publics are generated. Over time, public relations have evolved, because not only are defined as strategies that an organization uses for the interest of the same, but also works for the benefit and common interest of society. For this, the organizations use strategies of advertising, marketing and marketing, which will be developed later in the text.