• Repositorio Institucional Universidad de Pamplona
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  • Administración de Empresas
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    dc.contributor.authorMoreno Suárez, Julieth Katherine.-
    dc.date.accessioned2022-05-25T21:57:14Z-
    dc.date.available2017-09-08-
    dc.date.available2022-05-25T21:57:14Z-
    dc.date.issued2017-
    dc.identifier.citationMoreno Suarez, J. K. (2017). Diseño e implementación de un plan de marketing como estrategia de posicionamiento y reconocimiento para los mercados campesinos en Pamplona, Norte de Santander [Trabajo de Grado Pregrado, Universidad d Pamplona]. Repositorio Hulago Universidad de Pamplona. http://repositoriodspace.unipamplona.edu.co/jspui/handle/20.500.12744/1132es_CO
    dc.identifier.urihttp://repositoriodspace.unipamplona.edu.co/jspui/handle/20.500.12744/1132-
    dc.descriptionLa autora no proporciona la información sobre este ítem.es_CO
    dc.description.abstractIn this work a marketing plan is exposed for the rural markets of the municipality of Pamplona, with the purpose of giving it to know in the market and the importance of having a mark where they identify to this union. The project is approached through the marketing plan where they think about objectives and they are supported with strategies for each one. Likewise, it was used sources of primary and secondary information with the purpose of knowing the importance of having a defined image. Through the marketing (price and promotion) strategies he was carried out a dofa where you could evidence the strengths, opportunities, weaknesses and threats where he thought about the different methods of improvement in each one of P'S. During the months of March, April and May the plan of improvement was implemented where the methods of gathering of information were applied, the database was designed and it was feeding every month that was carried out this event, he was also carried out the publicity for the rural markets, it was executed the new image and corporate identity, they were carried out the different qualifications and the identification card was implemented where it distinguishes them as members of the rural market.ítem.es_CO
    dc.format.extent140es_CO
    dc.format.mimetypeapplication/pdfes_CO
    dc.language.isoeses_CO
    dc.publisherUniversidad de Pamplona – Facultad de Ciencias Económicas y Empresariales.es_CO
    dc.subjectLa autora no proporciona la información sobre este ítem.es_CO
    dc.titleDiseño e implementación de un plan de marketing como estrategia de posicionamiento y reconocimiento para los mercados campesinos en Pamplona, Norte de Santander.es_CO
    dc.typehttp://purl.org/coar/resource_type/c_7a1fes_CO
    dc.date.accepted2017-06-08-
    dc.relation.referenceshttps://www.finagro.com.co/noticias/el-momento-del-agroes_CO
    dc.relation.referenceshttps://www.las2orillas.co/los-tlc-amenazan-la-economia-campesina-en-colombia/es_CO
    dc.relation.referenceshttp://www.asiescucuta.com/index.php/en/life-style/item/4569-primer-mercado-campesino-en-pamplonaes_CO
    dc.relation.referenceshttps://www.eltiempo.com/archivo/documento/CMS-16382690es_CO
    dc.relation.referenceshttps://colombiadigital.net/opinion-y-actualidades_CO
    dc.relation.referenceshttp://www.prensarural.org/spip/spip.php?article1389es_CO
    dc.relation.referenceshttps://www.portafolio.co/economia/finanzas/censo-demuestra-falta-campo-27140es_CO
    dc.relation.referenceshttp://www.semana.com/economia/articulo/campo-colombiano-en-la-pobreza/438618-3es_CO
    dc.relation.referenceshttp://www.contextoganadero.com/regiones/en-norte-de-santander-apuestan-por-los-mercados-campesinoses_CO
    dc.relation.referenceshttps://www.gestiopolis.com/mercadeo-imagen-corporativa/es_CO
    dc.relation.referenceshttps://www.esan.edu.pe/conexion-esan/la-importancia-de-la-capacitacion-en-la-empresaes_CO
    dc.rights.accessrightshttp://purl.org/coar/access_right/c_abf2es_CO
    dc.type.coarversionhttp://purl.org/coar/resource_type/c_2df8fbb1es_CO
    Aparece en las colecciones: Administración de Empresas

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