“Autoservicio farmacológico responsable a través del diseño y montaje de mobiliario para el conocimiento del producto, la fidelización del usuario y estimulación de ventas.”

Abstract

In this document, clear concepts of the Category Management area of the company Unidrogas S.A.S were addressed; where it will be possible to understand what is the way to adapt the role of each category in an attractive way for the shopper, and this is planned with a vectorization in the area of the point of sale, for this the type of furniture that goes to stores and display the products. The research carried out is of a mixed approach and of a descriptive and productive type. The degree project was correctly demonstrating the design of the points of sale where we made known to a commercial management and its collaborators the incorporation of the new format and the importance of the dimensions for the point of sale and the type of perception that has a client when it comes to identifying the categorization of products, in this way, managing to optimize the spaces, having gondolas and showcases organized, determining a good circulation of the shoppers and having in the store what is necessary to avoid generating an overstock. In this document, the descriptive and experimental information was found that was carried out for the opening of a new point of sale in the city of Bucaramanga with the concept of German drugstore 398, where Category Management was implemented, obtaining favorable results in terms of the perception of the owner, customer and drugstore in general.